An NCM 20 Group is a group of peers from non-competing markets who discuss their businesses in detail, with the expressed intent of improving sales and growing net profits using Benchmark® data. Each member agrees to invest in their peers’ success, offers honest feedback, and creates genuine accountability. All 20 Group members receive a monthly financial composite, which allows for side-by-side comparisons between peer organizations. Comparative statistical composites are an excellent accountability tool for owners and managers alike, providing a detailed review of your business.
14 Years
Average length of 20 Group membership
5,500+
Group Members
500+
20 Groups and Peer Groups
8,800+
Auto Dealers benchmark data
14 Years
Average length of 20 Group membership
5,500+
Group Members
500+
20 Groups and Peer Groups
8,800+
Auto Dealers benchmark data
Collaboration That Drives Real Business Growth
"In addition to providing an industry-wide perspective on business trends, [our moderator] personally knows our businesses and is willing to help bring clarity to the issues that we might be having and the possible solutions. Sometimes you just get so busy working in the business that you don't step back and see it."
– Steve Woelfel, President & CEO, Jefferson Lines
Since 1947, NCM Associates has pioneered the automotive 20 Group peer collaboration model, providing unmatched value to business owners.
By leveraging Benchmark data, we bring together non-competing dealerships from across the country to share best practices, strategies, and experiences. This proven model fosters accountability, drives growth, and ensures long-term success for all members.
Getting Involved With NCM 20 Groups
Peer Collaboration & Accountability
Work with peers to solve challenges, gain insights, and hold each other accountable for achieving business goals.
Customized Meetings & Agendas
Self-governed groups determine meeting frequency, location, and agenda, focusing on relevant business topics over 1.5 to 3 days.
Ongoing Support & Communication
Receive ongoing support through analysis, process optimization, and communication tools to stay connected and share insights between meetings.
Industries We Serve
Don't see your industry?
Contact UsHear From 20 Group Members
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Steve Brown, Managing Partner, Frank Leta Automotive
Frequently Asked Questions
Our 20 Group model has been empowering businesses to learn from each other since 1947. Everyone benefits from the overview of financial and operational data and processes. Shared discussions of best practices generate solutions that you can take home for implementation. Monthly financial composites allow you to compare, in detail, every facet of your operation with some of the top business operators in the country.
Locations are selected by 20 Group members. Many groups schedule meetings in a member city to conduct an onsite review and critique of the hosting company’s operation. This popular practice proves as valuable to the visitors as it is to the host.
With the assistance of your 20 Group Moderator, members of the group determine which topics are on the agenda. Generally, groups elect an executive committee or meeting chair person who works with the group’s moderator to create the meeting agenda and choose meeting locations, restaurant options, and activities.
NCM’s professional moderators are industry veterans with real-world, in-depth retail leadership experience and facilitate each 20 Group meeting. Selected members of each group act as the meeting chairperson on a rotating basis.
NCM 20 Groups typically meet two to three times per year, with meetings lasting 1.5 to 3 days, depending on the group’s preferences.